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UKLASHGMV up more than 20x, with ROI held strong
UKLASH already sold well on TikTok Shop. They needed that to become consistent, repeatable profit.
- Increase in GMV
- 20x+
- Improvement in ROI
- 210%
- Month-on-month increase in GMV
- 88%
The challenge
The account was already mature. The task was to scale it into a consistently profitable, repeatable operation built on GMV Max, TikTok Shop's automated ad campaigns.
- Category
- Beauty
- What they sell
- Eyelash serums, mascara and lash tools
- Our services
- Affiliate ManagementTikTok Shop Advertising Management
What we did
- 1Rebuilt the GMV Max campaigns: reallocated budget, tightened ROI targets and excluded video creative where that improved efficiency.
- 2Strengthened creator partnerships and sampling (sending products to creators), which improved the videos they made and gave the ads a steady supply of creator content.
- 3Used further TikTok ad tools such as Max Delivery to test more creator content and make the results repeatable.
The results
ROI stayed stable across normal trading and peak periods.
Creator partnerships now supply a steady flow of content for ads. Creator sampling ROI rose 7.8x quarter on quarter, and GMV increased by more than 20x while ROI stayed strong.
