All case studies
Cornish Sea SaltGMV up 72% in six months, led by a new starter bundle
Cornish Sea Salt sold low-priced products to shoppers who mostly did not know the brand. They needed a shop that could grow and stay profitable.
- GMV growth
- +72%
- Increase in traffic
- +135%
- Increase in ROI
- +62%
All figures over six months.
The challenge
The shop had a low average order value and limited brand awareness. The task was to make it more scalable and profitable, steady the results from GMV Max (TikTok Shop's automated ad campaigns) and get creators more engaged.
- Category
- Food and beverage
- What they sell
- Sea salt, seasonings and salt bundles
- Our services
- Affiliate ManagementTikTok Shop Advertising Management
What we did
- 1Spotted a gap in the category for a higher-value bundle, and built one that looks better value to shoppers and appeals more to creators.
- 2Sent samples to chosen creators with structured briefs, and kept content coming steadily in two formats: unboxing and recipes.
- 3Refreshed the product pages with imagery made for TikTok. The stronger, steadier flow of creator content also made the GMV Max campaigns more efficient.
The results
The Starter Bundle became the best-selling product, reaching #1 in its level 3 category on TikTok Shop and #5 in its level 2 category.
Traffic rose 135% in six months and stayed there. GMV Max ROI reached 7 and above during campaign periods.
“Their expertise in advertising, creator partnerships and overall TikTok strategy has played a huge role in our success, helping us reach the No.1 position in our category.”
