All case studies
MCoBeautyA cold start on TikTok Shop to $34k GMV in the first 30 days
MCoBeauty launched on TikTok Shop from nothing, with a vast catalogue and no track record on the platform.
- GMV in the first 30 days
- $34k
- Of GMV driven by affiliates
- 74%
- For the hero bundle to sell out
- 48 hours
The challenge
Launch MCoBeauty on TikTok Shop from a cold start, and choose what to lead with from a vast catalogue.
- Category
- Beauty
- What they sell
- Affordable luxury makeup and skincare
- Our services
- Affiliate ManagementTikTok Shop Advertising Management
What we did
- 1Picked the right products from the catalogue, based on how they performed on TikTok Shop and which items sold best.
- 2Allocated budget through GMV Max, TikTok Shop's automated ad campaigns, focused on hero products, promising new launches and bundles.
- 3Built a creator-first affiliate programme, bringing in a network of high-performing creators to drive product discovery and sales.
The results
Creators made more than 500 affiliate videos, with over 6.8 million views.
Conversion stayed above 2% while traffic grew to more than 3 million impressions a week, and GMV Max returned more than 4x while growth stayed profitable.
